To write a sales plan, you should follow these steps:

1. Define your goals and objectives: What goals do you hope to accomplish with your sales plan? Do you want to increase sales by 10% in the next quarter? Launch a new product and generate $1 million in revenue in the first year. Knowing your objectives will help you create methods to reach them.
2. Identify: What are their needs and wants? The more you know about your target market, the better you can tailor your sales message and approach.
3. Analyze your competition: Who are your competitors? What are they doing well? What could they be doing better? Gaining insight into your rivals can enable you to spot chances for differentiating your company and increasing sales.
4. Develop your sales strategy: How are you going to get your target market?  What sales channels will you use? What sales tactics will you use? Your sales strategy should be aligned with your goals, objectives, and target market.
5. Create a sales budget: You should factor in marketing costs, sales commissions, and other expenses related to selling your goods or services when creating your sales budget.
6. Set sales quotas: What sales are necessary to meet your revenue targets? Your sales targets ought to be reasonable and doable.

Here are some more pointers for creating an effective sales plan:

1. Be specific: The more specific you are about your goals, objectives, and strategies, the more likely you are to achieve them.
2. Be realistic: Don’t set unrealistic goals or quotas.
3. Be flexible: Things change, so be prepared to adjust your sales plan as needed.

By following these steps, you can write a sales plan that will help you achieve your business goals.